Why's the Label Important?

I had friends over last night to hang out and play cards.  My best friend, her boyfriend (might as well be her husband), her kids, her daughter's boyfriend and the guy that ....well, I don't know what he is, but I like him.  We ate pizza, played cards and drank beer while the kids all played.  It was such a nice relaxing night.  I'm really starting to have to fight the feeling I have for this guy (Let's call him George).